The T-Shirt - A Fashion
Item In Constant Revolution
by: Andrew Regan
As fashion launches itself
headfirst into 2007, emerging musical trends - most notably indie rock
and new rave - seem to have influenced the t-shirt design industry in a
variety of ways. Tops and T-shirts for men found on the fashion highway
are so bright, colourful and splashed across with patterns that it's
hard to believe that, at one time, the t-shirt was only available in one
colour - white.
The t-shirt has a long history that dates back to the nineteenth
century. Primarily developed as a type of underwear, the t-shirt was
popularised in European society around the turn of the century. The
t-shirt then spread into the United States during World War One, when
American soldiers caught sight of the soft undershirts - then made of
Egyptian cotton - while the US military sweated in wool uniforms.
By World War Two, the t-shirt had become standard issue in both the US
army and the Navy; and although the t-shirt was still formally issued as
underwear, soldiers stationed in hot climates would often wear it
without any clothes on top - hence giving birth to the modern notion of
the t-shirt. As the public were exposed to photographs of men wearing
their t-shirts, the fashion soon spread into American life.
In the post-World War Two era, t-shirts were popularised by global movie
stars such as John Wayne, Marlon Brando and James Dean - and since this
time, t-shirt fashion trends have undergone constant revolutions. In the
1960s, Ringer T-Shirts were popular, as were tie-dying and
screen-printing on basic t-shirts. In the 1970s, the black concert
t-shirt became a staple with rock music fans across the world, as people
began wearing t-shirts emblazoned with their favourite band's logo or
symbol for all to see.
While the t-shirt trend continued well into the 1980s and 1990s, these
decades also saw the advent of slogan t-shirts. T-shirt slogans like
"I'm with stupid" or "Frankie says Relax" - a popular homage to the
1980s band, Frankie Goes to Hollywood - became a common fashion feature.
But as these slogans became increasingly ubiquitous, it's no surprise
that the early years of the new millennium saw the phenomenon of
"personal branding" on t-shirts become a mainstay of t-shirt fashion.
And with both traditional fashion retailers and t-shirt websites making
it easier for people to create their own t-shirt trends, the world of
t-shirt design has never been brighter - in both a physical and
metaphorical sense! With bright colours and bold patterns - a prominent
feature of t-shirt fashion in early 2007 - t-shirt fans around the world
can expect great things from the t-shirt world, both now and in years to
Andrew Regan is an online, freelance journalist.
Samples of a few Designs
Our checkout is a SECURE