T-Shirt The Yard Stick to
Measure the Fashion Trends
by: Gaurav Doshi
T-shirt: The yardstick to
measure the fashion trends
T-shirt: the building block of fashion
As season changes from summer to monsoon and monsoon to winter, fashion
trends also change accordingly. But after every three or four months the
majority of us do not have the time or the need to buy new clothes. Then
the question comes: What kind of casual dresses or garments will change
you according to your range of styles, colors and mood? - Obviously the
T-shirts have always been believed as the mere essentials - those basic
requirements that form the base of fashion - the building block of
fashion. If you want to know how much fashion trend in T-shirts have
changed in the last couple of years, take your measure tape.
Fashion, which had started in the 50's, became inspired with its
sociological and industrial advances. It was a noble time to be young,
and fashion became a rip along the position of age. In the 60's people
started to wear the tie dye and screen-printed cotton T-shirts.
Improvement in printing and dyeing stood out for more variety and came
in to fashion and it bloomed in the 60's. Tight trend of the seventies
In the 1970s the disco scene was enormous, concert dancing was popular
with dance parties and tight pants with T-shirts were a trend. The whole
'70s trend was form-fitting - 'very tight', where the extra-large,
loose-fitting, urban-influenced tees moved out and tight T-shirts with
tight polyester, usually with bell-bottomed men's pants escorted by
standy shoes were used to attract the young girls seeming for romance,
were very popular.
Chemin de fer pants, Elephant Ear Pants, embroidery on pant legs, flag
pants, Gabardine Pants, HASH Jeans with Bonds T-shirt (raglan cut
T-shirt with ribbing around neck and sleeves), Rock Concert T-shirts
(with a logo picture of a rock star or a rock band or trademark of rock
band) and tie-dye T-shirts (homemade T-shirts with stripes and curved in
different colors of dye) were generally popular in 70s and women
generally were short mini skirt, maxi dress, midi skirt or hot pants
The eighties: Iron-on T-shirts with stonewashed jeans pant trend
In 80s Iron-on, the coolest kind of T-shirts was popular. Tight
Stonewashed Jeans, Parachute Pants, Corduroy Pants, Tight Leather Pants,
Super Tight Minis with Fido Dido, Ocean Pacific T-shirts, Long T-shirts,
and Hard Rock Café etc T-shirts were popular among them.
The nineties - Baggy and bright denim trend
Levi brand T-shirt that had "Button Your Fly" written in very large
letters were very popular in 90s. Flare Jeans, Baggy & Bright denim, the
schoolgirl look of baby doll dresses with puffed sleeves and thigh-high
stockings, slip dresses worn over T-shirts became popular and was a
trend of 90s.
Fashion of 2000
T-shirts with "Boys Are Great", "I Make Boys Cry", etc slogan T-shirts
with zip off at or around knee pants were popular in 2000. Duller colors
were more popular at the beginning of that decade and V-neck sweater and
have accents woven in around the neck, waist was very popular.
T-shirts have passed through every social, cultural and economic level
of human life and got a great acceptance in day-to-day life from big
cities to small towns all over the globe.
Age option: Feel young forever with T-shirt
T-shirts are not only a chief item, but have become stylish and nice
career apparel. Fashion has always been impelled by younger people, of
course, and not anything says young like the T-shirt. As usual, the
young are looking for something out of the ordinary. Wearing T-shirts in
old age provides a lifestyle option rather than an age option and gives
feeling of younger.
Women T-shirt: A separate identified market
During the last two-three decades, women's participation levels in the
corporate houses, business, fashion, jobs, sports, exercises or yoga etc
have reached an all-time high all around the world. The old unisex
T-shirts became a thing of the history; today women require T-shirts
that fit them that wash and feel comfortable at work place or while
transporting and adopting a more feminine approach to styling, have made
a big difference in the variety of designs and products. Women are also
considering T-shirts as a multi-purpose garment and by both ways the
women's T-shirt market is growing. Today, women have so many options in
the market as many T-shirt producers have seen the bright prospectus and
are producing better women's T-shirts in quick changing scenario of
demand, which covers better fabrics, latest designs, good color
combinations, great styles etc. And the women's T-shirt is going to
acquire a separate identity from men's T-shirt.
Co-relation of T-shirt and ink demand
Fashion or selection of colors also vary, when season or trends changes.
Color is considered as a serious business when it comes up to T-shirts,
as a key differentiation in wearable apparels.
T-shirt printing is in fact silk-screening or, more properly, screen
printing. The 70s brought huge improvement in T-shirt printing began
with making screen-printing machines in the basements and garages and
these printed T-shirt business referred as Imprinted Sportswear Industry
in general. In the 1980s the advancement in ink business enhanced and
T-shirts became part of every aspect of our culture, promoting
businesses, government, and non-profit organizations. Retailers
discovered the significance and eminence of T-shirts and have bought
tons of products in various themes, brand-name and styles.
The most important advancement during the 80s was the boom created by
the automatic T-shirt printing machine, enabling screen printers to
print a many T-shirt printing in a single day. Automation changed the
whole thing and with the coming of the 90s, the computer was fetched
into the mix of designs and patterns in T-shirts. In the end of 2000 the
over all textile screen-printing industry had passed through a very
difficult stage, but as development of printing technology successfully
achieved the need of ink and screen printing technology, sustained still
and gained better position. And now with the improvement and development
of latest printing technology, you can have a number of options like
two-dimension and three-dimension; digital printed, animated or printed
T-shirts. Today the ink or printing is exclusively depends on T-shirt
industry/productions while considering textile printing industry.
T - Shirt used as a widespread marketing or publicity tool
Would you like to make a statement? Then you will need a T-shirt: A
T-shirt is a cheap idea of clothing or a portable advert with its
clothing to declare political, musical or social connection for
everybody to observe, like The Tennis Women's T-shirt with the statement
on the court. "I am going to make you run!", or as Indian tennis player
Sania Mirza had statements "Well-behaved women rarely make history",
"Attitude Unlimited". It provides a cheaper marketing or publicity
weapon. Events, campaigns or programmes like women's rights, civil
rights and more found their way to the face and rear of T-shirts. People
began to state who they are/were and what they put for without ever
saying a word simply with logo or slogan. Today, in addition to
performing as a medium for stating personal beliefs, team affiliations,
hobbies and more, T-shirts are favored, because in a word they are
comfortable - no insignificant issue in today's place of work, an
atmosphere where T-shirts are going up in greater figures by the day.
More choice than ever before
The T-shirt by no means going out of fashion, it is the base or
foundation of the over all textile and garment market and drives the
total business. It is a very significant part of the enigma for what
people require and choose and much market research study showed that one
can't ignore the commodity as well as new trendy market. There are many
options or choices that you didn't have just a few years before.
Today, there are many kinds of cotton T-shirts available in market.
Open-end cottons give a softer feel for an outstanding price. Ring-spun
cotton has an exceedingly soft hand and organic T-shirts to protect from
chemicals. Though, more practical, performance-driven fabrics such as
dry-fiber are growing in recognition which is awful due to lots of
segregation in which a style that the consumer is well-known and at ease
with. T-shirts made from a 60/40 cotton/poly blend in unisex sizes
XS-4XL, ANSI-certified polyester and non-certified 50/50 are very
popular. High-performance polyester micro fibers T-shirts are mostly
preferred by working people due to their characteristic of reducing the
moisture rapidly from body. On plain fabric putting of lace and crochet
are also being used, to create feminine looks. Recently DuPont's Sorona
fiber (polymers that lend better stretch, recovery and stain resistance
to fabrics) is also used in T-shirt as a material.
The T-shirts are finished with jazzier for party wear with gold in the
prints and trimmings are also a strong trend in recent times. To create
prints more fascinating, sequins, beads, buttons and embroidery and to
craft a sparkle look on the tees cotton laces lose out to metallic laces
and glitter, texture weaves along with layered contrasting fabrics of
tulle, chiffons, bubble fabrics, crinkle printed semi sheer crepes, are
also used. Ethnic, jungle, graphic or graffiti-inspired, prints with
bright or muted, multiple colors are extremely used now a days. Styles
of tees include rose, forest and blue, layering, retro men, graffiti and
graphics, khaki and blues and striped patterns are a strong trend in
T-shirts for men.
More and more options are available with much texture choice, such as
ribs, hemp, pique, ottoman, etc. and more fits for men, women and junior
are available. T-shirts are offered in range from the awfully light of
3.8 ounces to the normal 5.5 ounces and be capable of as high as 7.1
ounces. Heavier weights have the benefit of existence of durability and
remaining their outline under frequent wearing and washing.
Lighter-weight tees are more relaxed, particularly in warmer climates,
and provide a perfect fit. Higher-end T-shirts will provide the
additional strength of double-needle stitching and shoulder to shoulder
string. In 2004 stretch T-shirts brought high demand in women's jersey
products both made of 95 percent combed ring-spun cotton and 5 percent
Lycra and heavyweight T-shirts in 50/50 blend, 100 percent cotton, ultra
heavyweight in 100 percent cotton and premium ultra heavyweight T-shirt
in 100 percent combed ring-spun cotton.
Worldwide fashion designers noted that average consumers were only
concerned about jeans and T-shirts in 2004-05 for daytime and still the
trend is continuing. Sportswear, sports styling will continue to possess
consumers who wish comfort in everyday wear and will continue to demand
for ever. In recent times wearing the corporate T-shirts in offices
became a trend, and the demand is increasing, even it is more demanding
for the purpose of corporate gifting with particular logo or corporate
Today, a common shift towards sporty and comfortable wear in fashion
lifestyles seen, and T-shirts are becoming popular and "active wear"
with many brands, designers and become a basic part of anyone's casual
wardrobe and favorite in athletic teams, schools, gyms, athletic events,
golf events, outdoor active groups, firefighters, the college bookstore
market, emergency service workers, police offices, camps and outdoor
workers and even in corporate houses. In a nut shell, people with active
jobs or hobbies are motivating to use more for a tee that stay them
cool, dry and more relaxed.
The coming out of general fashion trends is a social process but as
appearance of new competitor in the textiles industry T-shirts are
turning out to be more fashionable and are replaced with tailor garment
shirts and other wears and the T-shirts are considered as a
multi-purpose garment by majority consumer.
Whether color combination, fabric used, publicity tool, new or old
trends of men's or women's fashion, new printing technology, etc changes
fashion trends or whether fashion trends arrive and pass on, clothing
should always be fun with T-shirt due to a strong reason of more
availability of options. Hence, T-shirts will no way get out of fashion,
over all be consider as a building block of fashion.
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